Tata Motors may launch its most awaited car Tata Nano on 3rd March. Government officials said that Tata Motors had chosen 3rd March to launch Tata Nano as it is the birth anniversary of Tata Group founder, Jamsetji Tata. However, when we contacted to a spokesperson of Tata Motors, he said, "We have not announced any official date or any marketing plans for Tata Nano launch."The government official, said, “Tata Motors are planning to give Tata Nano to celebrities initially. Senior Tata officials had discussed about this at the Vibrant Gujarat Summit recently.” Those who likely to be in this list may President Pratibha Patil, Prime Minister Manmohan Singh, Congress President Sonia Gandhi and Opposition Leader LK Advani. Others who likely to get it are sports stars like Sachin Tendulkar, Mahendra Singh Dhoni and Sania Mirza.
Narendra Modi, the chief minister of Gujarat, who was instrumental to attract the Tata Nano plant to Gujarat after it failed to take off in West Bengal, may also be given the car. "This marketing strategy that might help the Tata Motors to brand the common man's car as people's car." sources said.
However, the people may have to brave a waiting period as Tata dealers will start bookings for the Tata Nano by the end of February before the Sanand factory reaches full production. The booking amount is decided to be Rs 70,000 a car.
